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EGOM Assessoria de Imprensa
Av. Paulista, 2006 – conj. 1209
01310-926 São Paulo – SP
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ABAG LAUNCHES “GENERAL AVIATION: VECTOR OF DEVELOPMENT AND SOCIAL INCLUSION” CAMPAIGN DURING LABACE 2010
During Labace 2010, from August 12-14 in São Paulo, ABAG (Brazilian General Aviation Association), the event organizer, will launch the campaign “General Aviation: vector of development and social inclusion”, with the objective of discussing with society the relevance of business aviation for the development of the more than 3,500 Brazilian cities that have aerodromes, but which are not currently served by commercial aviation. Airlines currently provide regular scheduled service to only 130 of Brazil’s 5,564 municipalities.
“The idea of the campaign is to show how business aviation is the first step, bringing entrepreneurship and, consequently, the generation of employment and income for the whole country, arriving where commercial aviation is not yet present”, said Francisco Lyra, president of ABAG. For him, it’s necessary that everyone, including governments and authorities in the sector, perceive that business aviation is a tool of productivity because it has become a way of “buying time”.
While in the last 30 years commercial aviation has reduced the number of Brazilian cities served from around 300 to the current 130, business aviation now manages to arrive at 75% of Brazil’s municipalities, because these cities have aerodromes. “Our situation is much different than that of the United States, for example, where commercial aviation serves 10% of the close to 6,000 municipalities”, explained Lyra.
Because of this, Brazil is today the world’s second largest market for business aviation. With Brazil’s current growth potential, cities want to attract investors inclined to invest solidly, not speculative capital. “They want someone who will build a factory, create jobs, and this person needs to go to the city, but how can he if there are no commercial flights?” asked ABAG’s president.
The decision to buy or not buy an aircraft, in Lyra’s vision, is based on economic factors, and not merely on the question of comfort or on snobbery. “Companies study the question of the value of man hours; strategic privacy; productivity, which can include meetings on board; security and even the quality of life of the executives at the time of buying an aircraft”, said Lyra.
According to the president of ABAG, we need to show that there is a mistaken discussion in the air transport market that holds that the only variable to consider is passenger volume. “Aspects such as territorial coverage, sovereignty and social inclusion are being disregarded in this black-and-white perception of aviation and of business aviation by public policy managers”, he pondered.
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